Click To Switch:

Main Goal and Expected outcome
Establish the client as a disruptive and dynamic startup entering the banking space. Where they empower people with real choices, ensuring they can seamlessly switch to providers that align with their needs—without the frustration of complicated processes..

.

Digital Experience: What We Had to Solve For
Provide a seamless and enjoyable user experience across app and website.
Reflect client innovative mission and values.
A user-friendly web and mobile application optimised for a easy comparison of offers from different banks, for a customer make their decision and ask to switch banks
A robust and cohesive digital presence

Brand Experience: What We Had to Solve For
A cohesive identity
A professional corporate branding package.
Establish credibility in a competitive market.
Reflect core values of innovation, simplicity, and customer-centricity.
Appeal to target audience
Provide a seamless identity that can be apllied accross all brand channels.

The Brand Story
Hummingbirds have proportionally large brains compared to other birds, especially in relation to their body size. This is likely due to the complex cognitive tasks involved in their specialized feeding and flying behaviors.

This story of the Hummingbird is our story. A story of what happens in the background as we work tireless to process data in real time for customers to choose their preferred bank, based on their needs.

Design Approach
1. Conducted user research and competitive analysis to understand market trends and user preferences.
2. Collaborated with stakeholders to define the brand's tone, messaging, and visual identity.
3. Iterated on designs based on feedback to ensure alignment with the startup's goals and vision.
4. Worked closely with developers to ensure seamless implementation across the app and website.

App

App Design Experience
A seamless onboarding for the customer and a journey that enable the customer to request a switch in 4 clicks.

Web Application

Experience
A simple process of viewing and selecting services that meet the customer needs. Ensuring that the customer is able to request for a switch in a few steps.

Outcomes

Outcomes
We succesfully addressed the challenge of creating a cohersive brand and digital experience, that fosters innovation and streamlines the process of switching essential services for customers.

Our Role
Design Partner

• Go To Home
• Next Case Study

Would you like to woro with us?
We welcome any challenge, big or small. Our main obejective is to disrupt and to make you stand out from the crowd.